Post about "Marketing"

Real Estate Marketing Ideas to Generate More Calls and Business

May 13, 2023· Category :Uncategorized· Comments Off

Often real estate professionals avoid marketing because they don’t know what direction to start with. Many decide to just do some sort of “branding” in the hopes of getting more business, only to be told that they must do more “branding” before they will get phone calls. A focus on real estate marketing means getting results from every ad, mailing piece, or website page that is placed. Marketing doesn’t have to be difficult, as long as you have the right ideas to put into action.Part of your real estate marketing strategy should be to put into action ideas that generate calls for business every month. This doesn’t mean trying “gimmicks” it just means taking time to understand your market and meeting their needs with the right messages. Take into consideration the following marketing ideas to generate more calls and start closing more business.1.      Place ads on transactional words- Instead of placing pay per click ads on generic words like “my area real estate” consider placing ads on transactional words. These keywords are often over looked and will result in leads who will act quickly. Adding transactional related keywords like “buy” and “purchase” will help you to focus on buyers who are ready to get out in the field and take action.2.      Send a postcard around a popular listing – In any market there are listings that receive multiple offers. Whether it is your listing or not, send a postcard to the closest 200-300 homes in the area. Don’t send a postcard that states that you are a “neighborhood” expert, rather send a postcard that focuses on saving people time and money.3.      Place a new magazine ad – Magazine ads are often one of the quickest buyer systems that you can implement. Don’t place the traditional magazine ad about yourself, rather, put a series of listings in your ad, with powerful copy that compel people to pick up the phone to get more information. When you put in listings that are of interest and use a simple 1-800 number tracking service you can get 100+ phone calls from just 1 ad! 100 phone calls can easily be turned into 6 or more transaction when you use the right scripts.Real estate marketing doesn’t have to be expensive; it just has to have the focus on generating leads. Too often ads are placed without the concern for what the return will be. With every marketing idea that you put into place take time to consider how many conversions you will need to have a minimum 7 times return on your investment.

Integrating Digital Marketing Today

May 22, 2020· Category :internet marketing· Comments Off

Digital marketing must be integrated with traditional selling efforts these days. If you aren’t doing effective digital merchandising, you are not doing effective marketing in today’s world. Furthermore, effective selling and product promotions are more than just having a decent looking website!

You will need to partner with an agency that understands everything that you will need to know about how to utilise digital merchandising. The question then becomes, what should this agency be able to do for you? What should the people at the agency understand?

You will need to have a partner that understands all digital tools including blogs, social media, blogs, SEO, e-mail marketing, and mobile apps. Your chosen agency needs to know how PR and online marketing fit together in whole puzzle of your marketing strategy. But what exactly will you and your partner do together to get you the excellent ROI that you desire?

  • Understand and know your audience. Today, a business must know its customers, and its prospects, better than ever before. Yet you would be surprised at how much you likely don’t know about those people. Integrating digital marketing and PR will enable you to get to know them better. An important aspect of this will be your blog(s).
  • Put together and communicate a clear, consistent message. In the digital world, where information is travelling at the speed of light, you cannot afford to contradict yourself or falter in your communications. You will need merchandising efforts that totally back up and go along with your traditional PR messages. You must use e-commerce and communications to completely define yourself and never waver from that definition. People need to see integrity and consistency.
  • Develop and maintain relationships. This one may seem obvious, but you need an agency that knows how to do this through an integration of traditional and digital efforts. How would you SEO articles, videos, blogging, and targeted e-mails to develop and maintain relationships?
  • Make you authentic and credible. It’s more important than ever before that your media image is that of a business that has no scams or scammers, is offering a high quality product or service which is not unhealthy, and does everything on the up-and-up. If you can show that you are environmentally and socially sensitive, so much the better for you today.
  • Entertain and instruct your audience. Yes, today digital e-commerce helps you get back to the “teach and delight” motivation of the Renaissance poets. People want to be entertained in your merchandising and communication efforts, or they want to receive some valuable (and free) information. How will you design and maintain your website to these ends? How will you achieve these ends with your blog?

These are among the most important and critical aspects of digital merchandising that you need a digital marketing agency to help you with. A digital marketing agency will be able to help you understand more about how to use today’s marketing tools. Do not hesitate to partner with a digital marketing agency if you want to keep your business at the forefront of technological advances.